CD is among “the most influential and extensively studied theories in social psychology” (e.g., Alfnes et al, 2010, p.147). 113-116. The theory of cognitive dissonance is subjected to scientific criteria for a theory and found wanting. 1, pp. Cognitive Psychology specializes in extensive articles that have a major impact on cognitive theory and provide new theoretical advances. Cognitive Psychology is concerned with advances in the study of attention, memory, language processing, perception, problem solving, and thinking. After about half-century of the development of the theory, several authors have published digests and state of the art concerning the topic, but they often suggest a partially deviant point of view.
At the same time, it is often argued that quantitative performance measures fail to do justice to the complex environment of public sector organizations. Cognitive dissonance is a feeling of discomfort that a person can experience when they hold two contradicting beliefs. Despite its long tradition in social psychology, we consider that Cognitive Dissonance Theory presents serious flaws concerning its methodology which question the relevance of the theory, limit breakthroughs, and hinder the evaluation of its core hypotheses. The Journal of General Psychology: Vol. Cognitive dissonance challenges a possibility of human evolutionCognitive dissonance (CD) is a discomfort caused by holding conflicting elements of knowledge. In its modern incarnation (see Aronson (1992) and the accompanying commentary), the theory argues that an individual's dissonance is particularly acute when this inconsistency reflects on her self image. Cognitive Dissonance takes this concept a step further to explain why we avoid, or explain away, information that challenges our beliefs and values.
Cognitive dissonance is described as psychological discomfort that arises from holding incompatible ideas at the same time. Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. According to the theory of cognitive dissonance (Festinger, 1957), an individual experiences psychological discomfort when her beliefs and actions are inconsistent with one another. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance. It is known by every social psychologist, most psychologists of any stripe, and the lay public, making its way into such mainstream publications as The New York Times with increasing frequency and accuracy. Research Areas include: • Artificial intelligence Since its introduction to the social psychology literature 60 years ago, Festinger’s cognitive dissonance theory (CDT) has been frequently applied to the management literature to explain and predict the motivational nature of dissonance in producing attitude and behavior change in managerial decision making and the broader organizational context.
We provide several examples of cognitive dissonance in this article.