impact of advertising on consumer buying behaviour thesis

The primary focus of this paper is to understand impact of branding on consumer buying behaviour in foot wear industry. Purpose – This paper is to examine the relationship between consumer buying behaviour and some marketing variables namely advertisement, brand image, brand association and brand loyalty in footwear industry. Therefore an advertisement must be able to influence the consumer’s buying decision.

Depending on the type of model used, these variables are assigned different weight ages, which are ultimately used to compute the final result. This is to certify that Mr. Ram Dheeraj has carried out the research work presented in this thesis entitled “Impact of Advertising on Customer Purchase Behaviour in Pharmaceuticals” for the award of Doctor of Philosophy from Lucknow University, Lucknow under my supervision. To study various factors affecting the consumer buying process with respect to advertisements. resources is applied in final part of the thesis. The impact of Advertisement on consumer behaviour; a case study of Nokia This dissertation is submitted for partial requirement for degree of MBA in University of Wales (A Study of GIJ Students). These brand cognition influence consideration, evaluation and final purchase (Romaniuk & Sharp,2003). Memories about the brand are formed by associations that are related to brand name in consumer mind. Advertisement is a process, it is a programme or series of activities necessary to prepare the message and get it to the … H4: Design of wrapper has significant impact on the buying behavior of consumers. (Khan Niazi 2.4.4 Advertising Practitioners Council of Nigeria (APCON) 56 2.5 Consumer Market & Consumer Behavior: an Overview 57 2.5.1 Who is the Consumer 57 2.5.2 The Importance of Knowing the Consumer 58 2.5.3 The Consumer Decision Process 59 Steps in the Consumer decision making 60

the research paper is about the impact of branding on consumer behavior. significant impact on the consumers ‘buying behavior and widen their choices. Ayanwale and Ayanbimipe (2005) conducted a study to determine and look at the control of advertising on customer buying behaviors, conclude the influence of age on advertising and construct suggestion for added enhancement in advertising as well as brand management so as to help out Cadbury Nigeria PLC particularly and other firms in their marketing efforts to boost their market shares.

To study the Impact of Advertising on Consumer Purchase Decision with reference to Consumer durable Goods in Oman.

In order to understand how marketing is processing, we go through different theoretical concepts. Consumer behavior should be analyzed for effective advertising, to know why consumers … Impact Of Advertising On Consumer Behaviour And Attitude With Reference To Consumer Durables, International Journal of Management Research & Business Strategy , 2 (2), 74- 79. A number of researchers have identified and analyzed factors affecting the consumers’ buying behaviour which affect consumer behavior individually or collectively. Advertising models used for co relating consumer buying behavior and advertising use the following variables as part of their studies. The age of a consumer can have a significant impact on his behaviour. H6:.The language used on the package influences consumer behavior during the buying process Advertisement is ant paid form of non-personal pre-sensation and promotion of ideas, goods and services by an identified sponsor. investment in promotional purposes (Hussainy et al., 2008). Memories about the brand are formed by associations that are related to brand name in consumer mind (Khan, Siddiqui, Shah & Hunjra, 2012). Impact of social media on consumer behaviour 9 of information that can be processe d by individuals, and it is not feas ible to evaluate all choice alternatives in depth (Karimi, 2013). Advertisements are created in order to accomplish the purpose of marketers; communicating the product to the consumers. Since marketing is a part of people’s daily life, the purpose of our thesis is to demonstrate how marketing is impacting on customer’s behaviour. Models used for influencing Consumer Behavior. The major aim of advertising is to impact on buying behavior; however, this impact about brand is changed or strengthened frequently people’s memories. Advertising impact on brands change frequently in peoples memory. Impact of advertising on consumer behaviour and attitude with reference to consumer durables. Brand knowledge is a very important factor. known is advertising which became a part of people’s life. Sathya and Indirajith [2] conveys that the consumer buying H3: Quality of packaging material has significant impact on the buying behavior of consumers. H2: Persuasive ads have no influence on purchase intension. Memories about the brand consist of those associations that are related to brand name in consumer mind.

In order to know the impact of advertisement on consumers buying behaviour, it is necessary to know what advertising itself is and its goal and purpose.

In the Results of Empirical Investigation part of the thesis the assumptions about the effect of brand image on consumer purchase behaviour are analysed in the context theoretical substantiation. This particular thesis focuses on the advertisement and various spending of advertisements on different factors of consumer buying behavior. Measuring the influence of advertisement in consumer